Press release: ISoft becomes AdvanThink

ISoft, a pioneer in Data Science and AI since 1990 and a player in the fight against bank payment fraud, is taking a strategic step in its development in France and internationally by becoming "AdvanThink".

A software publisher with over 30 years' experience in the world of research and innovation, AdvanThink supports its customers on a daily basis in leveraging their data for strategic purposes. A pioneer in the field of Machine Learning, AdvanThink analyzes 90% of credit card payments in France in real time. AdvanThink also provides a technological platform to meet other business needs, such as those of the Biology and Healthcare sectors.

The name AdvanThink embodies the alliance of "Advan World" and "Think World", a fusion of technological and human intelligence. The company's aim is to strengthen its international presence and continue its ambition of sustained growth over many years. Its payment fraud software already protects payments in 178 countries in real time.

The company's internal organization and its two products, Amadea and FraudManager, remain unchanged. AdvanThink also remains independent, autonomous and self-financed.

A technological platform based on an innovative no-code technology - Data Morphing® - Amadea interactively transforms very large volumes of complex, heterogeneous data into concrete business objectives: optimizing sales processes, analyzing customer behavior, and so on.

Amadea's use cases are as diverse as the data itself. Whether for adjusting marketing strategies, personalizing offers, optimizing inventories or anticipating market fluctuations, Amadea offers exceptional flexibility to meet the specific needs of every company.

AdvanThink brings a revolutionary approach to bank fraud prevention, using real-time behavioral analysis to ensure an instant response to new threats. This innovation, based on Artificial Intelligence algorithms, anticipates and neutralizes fraudulent activities before they cause any damage: reducing false positives, identifying unusual patterns in financial transactions, detecting new criminal tactics, etc.