Proactive management

Proactive management of marketing and sales actions in a context of massive data.

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Proactive management

Today, when the Marketing Department needs a new score, we can put it into production and integrate it into campaigns in just a few days, which used to take 6 months!

Improve marketing performance

In a complex banking world with over 30 subsidiaries and 30 million customers, the need to adapt marketing actions according to customer profile, rapidly integrate new predictive scores, and instantly share campaign results was obvious. The challenge lay in the massive volume of data: 6 months of history for each customer, 60 million annual marketing solicitations, and data from a variety of subsidiaries. Long lead times were hampering the reactivity required for proactive management of marketing actions. Amadea has revolutionized the situation, offering unrivalled responsiveness, as a Data Analyst from the Marketing Department can testify: "Today, when the Marketing Department needs a new score, we can put it into production and integrate it into campaigns in just a few days, which used to take 6 months".

Creating predictive models and scores

Thanks to Amadea, the marketing team has transformed the way it creates customer knowledge models and predictive scores. Data analysts benefit from faster data preparation, instant availability of new scores, and an extraordinary 15-fold time saving.

Efficient campaign management

Campaign creation and management have achieved unprecedented efficiency. The team can leverage customer data to personalize marketing actions and analyze results, all with spectacular time savings multiplied by 30.

Dynamic reporting

Powerful reporting is now available, feeding the Power BI reporting tool used by 200 users in the regional banks. This functionality provides in-depth visibility, contributing to more informed and rapid decision-making.

Discover the Amadea solution

We have mastered the technologies needed to design customized solutions for every application.

Real-time data management
RGPD Compliance
DataOps
Integration of multiple data sources
Data security
Automation of repetitive tasks
Machine Learning
Interoperability with other tools
Customizable dashboards
Collaborative project management
Scalability and performance

Marketing teams will

20 times faster

with Amadea!

What are the 5 compelling reasons to choose AdvanThink?

Our FraudManager and Amadea solutions are 10 years ahead of their time.

01. Data/ml - ops by design

From data mining to smooth deployment, everything is designed for a seamless transition.

02. Datamorphing© exclusive

A unique interactive simulation for continuous testing and learning on all data sets.

03. Ecological infrastructure

Advanthink requires the lightest server resources on the market, a "green" solution with no need for an additional database.

04. High-performance computing engine

AdvanThink's engine is the fastest on the market. It can analyze billions of lines of data in real time: 10 million lines per second per core for conventional operations.

05. Improved overall performance

A platform managed by IT and used by the Business, contributing to the growth and overall success of your company.

Choose Advanthink to revolutionize your approach to data and Artificial Intelligence. Our unique strengths guarantee an unparalleled experience and outstanding results.

Transform your business: exceptional speed, relevance and productivity, for optimum return on investment!

Speed and relevance

Our modular offering enables business applications to be developed in record time, fostering collaboration between business and data scientists while hiding technical complexity.

Increased productivity

Amadea and FraudManager's powerful real-time analysis engine enables rapid deployment of applications that respond immediately to business needs.

Significantly reduced ROI

Projects using our software require fewer resources, with a ratio of 1 to 10 compared with other solutions, guaranteeing a significantly shorter return on investment.

Our customer references

Our customers, our partners: the foundation of our success and the key to our continued growth. Let's build a prosperous future together.

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Proactive management

Today, when the Marketing Department needs a new score, we can put it into production and integrate it into campaigns in just a few days, which used to take 6 months!

Improve marketing performance

Creating predictive models and scores

Efficient campaign management

Dynamic reporting

What are the 5 compelling reasons to choose AdvanThink?

01.

Data/ml - ops by design

02.

Datamorphing© exclusive

03.

Ecological infrastructure

04.

High-performance computing engine

05.

Improved overall performance