Predictive Scoring

How Orange brings the best offer and experience to its 20 million customers with Amadea!

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Predictive Scoring

We are responsive, productive and agile, in a context where data volumes and Orange's offerings are constantly evolving.

How does Orange deliver the best offer and experience to its 20 million customers with Amadea?

Orange has over 20 million subscribers, and offers a wide range of services including internet, fiber, mobile, TV and VOD. Customer knowledge is therefore a real challenge for the marketing department. How do you propose the right commercial offer to the right person, at the right time? Orange wants to make the most of all its data and, thanks to Machine Learning, respond to the following issues: assess customers' appetite for Orange offers and packages. For example, which customers are most likely to be interested in the VOD offer, OCS packages, etc... And secondly, to reduce the attrition rate by identifying, through predictive analysis, subscribers who are likely to opt for a competing offer, and develop strategies to retain them...

Marketing departments in direct contact with their data

In the dynamic and highly competitive telecoms sector, subscriber usage and offers are constantly evolving. What's more, the volumes of data to be analyzed by Orange are considerable, and increase every year. Orange's marketing department needs to be agile and responsive. To achieve this, it needs a solution that enables it to be in direct contact with its data, and to free itself from technical complexity, to focus solely on business issues.

Data Morphing, a unique innovation from AdvanThink

Data Morphing, an AdvanThink innovation, is based on the transposition of image morphing to the world of data. It enables instantaneous calculation and modeling of business processes without programming, whatever the volume of data. A source of considerable time savings, productivity gains and reactivity for management, Data Morphing makes Amadea the only tool enabling users confronted with business questions to find the answer instantly in the data, without being held back by either the volume or the technical complexity of the tool.

A technological challenge

Tables of 1,000 billion lines of usage data. Continuous calculation of 20,000 to 50,000 attributes for each customer. Cross-referencing of various sources: historical systems, new deposits, external data (datalakes...). Extensive use of the latest Machine Learning technologies: Amadea StatMining, Python, R, H2O...

Discover the Amadea solution

We have mastered the technologies needed to design customized solutions for every application.

A simple tool, dedicated to business units, for agile implementation of strategic applications
Improved marketing campaign ROI, a personalized customer journey
A project in continuous evolution: with equal resources, the scope of studies and the number of use cases covered increase every year.
Interoperability

Optimize campaigns in real time

increasing conversion rates by 25%.

What are the 5 compelling reasons to choose AdvanThink?

Our FraudManager and Amadea solutions are 10 years ahead of their time.

01. Data/ml - ops by design

From data mining to smooth deployment, everything is designed for a seamless transition.

02. Datamorphing© exclusive

A unique interactive simulation for continuous testing and learning on all data sets.

03. Ecological infrastructure

Advanthink requires the lightest server resources on the market, a "green" solution with no need for an additional database.

04. High-performance computing engine

AdvanThink's engine is the fastest on the market. It can analyze billions of lines of data in real time: 10 million lines per second per core for conventional operations.

05. Improved overall performance

A platform managed by IT and used by the Business, contributing to the growth and overall success of your company.

Choose Advanthink to revolutionize your approach to data and Artificial Intelligence. Our unique strengths guarantee an unparalleled experience and outstanding results.

Transform your business: exceptional speed, relevance and productivity, for optimum return on investment!

Speed and relevance

Our modular offering enables business applications to be developed in record time, fostering collaboration between business and data scientists while hiding technical complexity.

Increased productivity

Amadea and FraudManager's powerful real-time analysis engine enables rapid deployment of applications that respond immediately to business needs.

Significantly reduced ROI

Projects using our software require fewer resources, with a ratio of 1 to 10 compared with other solutions, guaranteeing a significantly shorter return on investment.

Our customer references

Our customers, our partners: the foundation of our success and the key to our continued growth. Let's build a prosperous future together.

NEW: THE PANORAMA OF PAYMENT FRAUD BY ADVANTHINK

Each year, our AdvanThinkers present a series of questions related to anti-fraud expertise. Discover the latest trends and solutions for securing your customers' transactions with complete confidence!

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Proactive management of marketing and sales actions in a context of massive data.

Predictive Scoring

We are responsive, productive and agile, in a context where data volumes and Orange's offerings are constantly evolving.

How does Orange deliver the best offer and experience to its 20 million customers with Amadea?

Marketing departments in direct contact with their data

Data Morphing, a unique innovation from AdvanThink

A technological challenge

What are the 5 compelling reasons to choose AdvanThink?

01.

Data/ml - ops by design

02.

Datamorphing© exclusive

03.

Ecological infrastructure

04.

High-performance computing engine

05.

Improved overall performance