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Marketing & Business
AdvanThink revolutionizes the marketing & business landscape by introducing Amadea, an AI-powered platform that goes beyond expectations. Independently overcome the new challenges of the year.
The pulse of the market: trends, concerns and revealing key figures
In a competitive marketing landscape,AdvanThink's Amadea standsout by automating large-scale targeting, preventing costly churn and delivering a personalized customer experience, key elements in optimizing performance and loyalty.
On average, precisely targeted marketing campaigns can generate up to 50% higher conversion rates than non-targeted campaigns.
Managing the growing volume of data, integrating AI and automation, privacy and regulatory compliance, complex business models, and the need to operate in a globalized environment are all critical. Commerce professionals will need to acquire versatile skills to successfully navigate this ever-changing landscape.
Over 70% of consumers are more likely to remain loyal to a brand that offers a personalized experience, according to a recent industry study.
Optimize marketing targeting
At a time when the customer experience is becoming increasingly individualized, marketing targeting and customer knowledge are major challenges for companies. Based on AI and real-time behavioral analysis, ISoft's Amadea platform automates targeting on a massive scale. From churn prevention to personalized recommendations, Amadea is the global marketing targeting management solution for business departments.
Anticipate the risk of churn and implement loyalty strategies
Customer loyalty is a strategic issue. By automating predictive scoring, Amadea enables you to implement indicators to identify the customers most likely to leave for a competitor. With Amadea, you can determine which customers should be retained as a priority, and implement strategies to retain them.
Recommendations and personalized customer interfaces
In addition to customer solicitations via promotional campaigns, visiting a website or accessing a customer interface is also an opportunity to offer a personalized user experience. Based on the automation of customer knowledge models, Amadea enables personalized content and recommendations to be put forward in real time, according to the customer's centers of interest.
Provide each customer with the right offer at the right time
Poorly targeted marketing campaigns present a double risk: on the one hand, an uncertain ROI, since the people solicited are not necessarily the most interested. On the other hand, customers may become weary of being approached too often, when most of the offers are of no interest to them. Amadea is unique in its ability to analyze data volumes in real time, enabling precise, large-scale marketing targeting. Create and automate predictive scores and assess your customers' appetite for your various offers.
Thanks to Amadea, our ROI has risen dramatically, with targeted campaigns generating
conversion rate.
5 compelling reasons to choose AdvanThink
Choose AdvanThink to revolutionize your approach to data and Artificial Intelligence.
01.
DATA/ML - OPS BY DESIGN
From data mining to smooth deployment, everything is designed for a seamless transition.
02.
DATAMORPHING© EXCLUSIVE
A unique interactive simulation for continuous testing and learning on all data sets.
03.
GREEN INFRASTRUCTURES
Advanthink requires the lightest server resources on the market, a "green" solution with no need for an additional database.
04.
HIGH-PERFORMANCE COMPUTING ENGINE
Our computing capacities are unrivalled, with a benchmark exceeding 20,000 event scores per second.
05.
IMPROVED OVERALL PERFORMANCE
A platform managed by IT and used by the Business, contributing to the growth and overall success of your company.
What our users think!
Our users testify: discover how our platform has transformed their experience and opened up new perspectives for their success.
Amadea has transformed our marketing approach. Automated targeted campaigns have dramatically improved our ROI, delivering tangible results and unprecedented efficiency.
ERIC M.
As a loyalty manager, Amadea has revolutionized our approach. Churn prevention has become proactive, identifying customers at risk and enabling us to successfully deploy targeted loyalty strategies.
valerie G.
Amadea has truly personalized our interaction with customers. Real-time recommendations based on their interests have created an exceptional user experience, boosting customer satisfaction and brand loyalty.
